ISSUE NO.10

PENGUIN (English Ver.)

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Product Name	No. of products	Price
PENGUIN (English Ver.)		15 ()

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name	PENGUIN (English Ver.)
code	P00000GJ
o_price	~~$15.00~~
price	$15.00
summary_desc	ISSUE NO.10
simple_desc	Description Since its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when sold for affordable price, penguin ensured quality of contents between the covers by finding the best-qualified authors. All of these were made possible by the founder, Allen Lane’s simple belief that “Books are for reading.”
language	ENGLISH
size	170 x 240 mm
pages	132
date	2012. 10. 30.
isbn	978-89-968139-7-2

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ISSUE NO.10

PENGUIN (English Ver.)

Products
Product Name	No. of products	Price
PENGUIN (English Ver.)		15 (0)

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Description

Since its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when sold for affordable price, penguin ensured quality of contents between the covers by finding the best-qualified authors. All of these were made possible by the founder, Allen Lane’s simple belief that “Books are for reading.”

Penguin introduced its Great Ideas series in 2003 and it created an enormous stir in the industry by going back to the original design ideas for paperbacks. Everything seemed to have gone back to the original – the book size and even the use of light and the thin paper for printing the actual pages. Penguin used tooling techniques like letterpress so the books have an analogue finishing touch to them in all respects – in both the way they look and feel. I think all of this was made possible because Penguin had its unique philosophy.

Kiseob Lee, CEO of Thanks Books

Penguin is unique that they valued the contribution of design from the outset and have never strayed far from their original ethos. Too many books get designed by committee, but Penguin are consistently sure-footed when it comes to backing a strong, singular approach – a rare and highly prized attribute for any designer!

David Pearson, Book Designer